However, these strategies are insufficient sometimes. You need something to truly catch your clients attention and push them to click “buy now” at that precise moment, if you are still having trouble increasing your conversion rates. This is where video comes in. It should come as no surprise that video is now among the top ways of promotions.

This visual medium is being used by a lot of companies to advertise, build brand awareness, and even improve search engine optimization. The eCommerce industry presents one of the largest opportunities for using videos, particularly in the form of product videos. Just check at a few of these statistics from a research conducted by Animoto:

• 42% of customers desire to view additional product videos.
• 64% of eBay buyers desire to watch additional product videos.
• 84% of Amazon customers request further product videos.

The need is obvious. People enjoy watching videos, especially when they can do their purchasing online! Customers believe that product features are best explained through videos. Due to the fact that they are fully informed about the design and functionality of a product. These same customers claim that companies that use video content come off as more dependable and interesting.

Take a moment to think about these statistics if you’re still not convinced:

• A product video increases a customer’s likelihood of buying almost two times.
• Customers who visit websites with video content spend 88% more time there.
• 96% of customers say that watching videos helps them decide what to buy.

What is a product video?

A product video is a brief video that showcases a product’s key features and sometimes even shows it in action. Giving potential customer additional information about a product is the main goal. A video is much more effective than any image or description when it comes to encouraging someone to buy your product.

Depending on your product and target audience, there are several techniques you can use when creating a product video. It could be ideal to display a product in use for some products. For niche items with a particular audience in mind “lifestyle” product videos may work well. A video that fits your target audience can be created if you know who your ideal customer is and how they plan to use the product.

The simplest strategy to integrate videos and increase return on investment is to include a brief video to your eCommerce product page that gives an introduction of the product. This is where using it can provide the extra motivation to convert. Furthermore, you don’t need anything fancy to accomplish this. A straightforward 360-degree video showcasing a few of the product’s qualities is what you need to aim for.

By now, I’m sure you’re ready to start. Let’s now explore how to create videos that are exceptional.

How to create product videos?

Many of the factors that could make your video uninteresting will be entirely eliminated if you have the proper setup. The following is a brief summary of the things you’ll need to get started:

Background

You don’t want anything to take the attention away from your offering. You can make sure that people’s attention are fixed on the product by having it captured against a plain background. Generally speaking, white backgrounds are advised as they appear nice and clean. There are occasions you need to use a black background depending on the product.

Lighting

For any type of video shot, lighting is crucial, and product videos are no exception. Good lighting is essential if you want the viewer to see every perfect feature of your goods. Multiple lights will most likely be required to completely remove any shadows.

Rotating turntable

The automated lazy susan gadget is what you’ll need to get every perspective of your products. This will allow you to take professional shots of your product in motion by slowly rotating it. This is a tool that shouldn’t be disregarded because these shots are crucial to the success of product videos.

Camera

You will need a camera, but you do not have to spend hundreds of dollars on expensive equipment. Anything capable of 1080p HD recording will work! In order to ensure steady and fluid shots, we also advise utilizing a tripod. Action movies take advantage of camera shake, but not when trying to promote your goods! Everything else is edited after your product is filmed. Once more, you may avoid a lot of common issues that appear throughout the editing process by using the appropriate equipment when you film.

The following tips can help you edit the ideal product video:

30 seconds video

Your video should be short and brief because people become disinterested easily. While 30 seconds may seem not enoght, it’s plenty of time to introduce your product, go over its advantages quickly and include a call to action.

Voiceover or text

While your product video’s visual attractiveness is crucial, a voiceover can give the audience more information as it’s being shown. To highlight special features of the item as they are demonstrated in the video, use voiceover or text.

CTA

A call to action (CTA) is a brief statement that appears at the end of your video encouraging the audience to take a certain action. Use a phrase like “order yours today” will significantly increase your conversion rates.

Brand logo

Product videos are a fantastic way to keep introducing viewers to your company and increasing brand awareness. Consider including your brand as a watermark across the entire video or at the ending.

Product videos are an essential part of eCommerce marketing strategies since they boost conversion. Furthermore, in comparison to other video types, they’re fairly simple to create. Product videos are a wonderful starting point for any company looking to start using video content because of its accessibility and effectiveness.

The post How Videos Can Increase Conversions For Your Ecommerce Store appeared first on MBIZ Coaching Blog.

Fortunately, there are a few simple strategies you can use to improve sales and lead generation. Discover 5 of the most innovative ideas for boosting your online sales.

Sense of urgency

You need to remind your clients of the urgency of your products if you want to increase sales. How do you create a sense of urgency? For example by providing a product that is limited to 100 units, an offer valid for the next 24 hours, or free shipping to the first 100 customers who make the purchase first. Use this strategy and check to see whether your eCommerce sales increase after giving it a try.

Google ads

Developing online advertisements, especially through Google Ads, might assist you in getting clients even with a limited budget. You choose the budget and demographics to target while using Google ads. Then, you only get charged when a user clicks on your advertisement. It’s a cost-efficient strategy for expanding your web business.

Product images

Your product photos will immediately catch the attention of potential buyers. If images are not good enough, you customers will probably leave soon. If you want people to purchase your products, you must make an investment in high-quality photography. The correct photos should show off all of the available styles and colors, highlight the product’s key features, and enable the client to examine the goods from all angles. The massive online retailer Amazon is fully aware of this, every product on their website has crystal-clear, excellent photos.

Live chat operator

Being reachable, using chatbots, or hiring an operator to help with your live chat are some of our best advices for selling online. When a prospective client is on your website, they want quick responses to any questions they may have. It might be easier to complete the deal if you can assist them through a live chat. They might, however, make a purchase from another online store if they have to wait to have their question answered.

Free shipping

Giving out free shipping to customers who spend above a particular amount is an excellent way to accomplish this. Customers may choose to pay a little bit more to exceed the free shipping threshold because they all enjoy the thought of obtaining something for free. See if your average spend per customer rises after giving it a try.

You may draw in more clients and boost your online sales by using the above advice. Although eCommerce can be a competitive industry, but, you can make your website a successful business with smart marketing and using the right techniques. You’ll soon notice an increase in sales if you have the necessary dedication and creativity! Kepp going to support the growth of your company.

The post 5 Strategies To Increase Online Sales appeared first on MBIZ Coaching Blog.

Mobile

It costs a lot to get a new website built. You may be tempted to concentrate just on desktop users in order to save money. This is a bad thing to do. Mobile devices represent a large portion of today’s internet traffic. Many of your clients will have a negative experience if your website isn’t optimized for mobile devices. You must have a responsive website. If your website is responsive, it will adapt its design to the screen size of your visitors. No matter what device they use to visit your store.

Photographs

It is important that you provide excellent images of your products so that customers can visualize how your products look like. You should work with a professional photographer to get this done. Hire a photographer with experience in product shots. They are skilled in producing visually appealing product photographs that attract potential buyers.

Retargeting

Not every customer you have will make a purchase on their first visit to your store. Before deciding to buy a product, the majority of consumers like to conduct product research. By including retargeting pixels on your website, you can persuade these cutomers to return to your store. Every customer who visits your store is added to a list by this tracking code. Create a retargeting campaign on your advertising platform if you’d like to reach out to previous visitors. These advertisements may bring a larger return on your investment and are less expensive.

SEO

Among the best ways to obtain traffic is Google. You can rank on the first page and receive a ton of free visitors if your SEO is done correctly. But it’s not as simple as you may think. If you want to rank, you must correctly optimize your website for search engines. This means that you must review each page of your website and optimize every piece of meta data. These include of your rich text, titles and descriptions.

Fast website

It’s possible to go crazy while creating your store. Many webmasters design slow-loading, image-heavy websites because of this purpose. If you serve a large number of mobile consumers, this is a serious issue. Their ability to access speedy internet is not guaranteed. They could have to wait far too long if they visit your website. If this occurs, you will lose out on potential clients. Make sure your website loads quickly for everyone by taking the time to run speed tests on it.

A/B testing

Setting everything up and then expecting your website to run at its best is the last thing you want to do. You always need to make improvements. The process of identifying these adjustments to raise your conversion rate is called A/B testing. You begin by making small modifications to your website one at a time. Any other design element, such as a button, text, or color can be incorporated. After making those adjustments, you may test them with analytics and heatmap applications. You can determine which version of your website performs the best once you have your data.

Blogging

Do you provide goods in a niche where customers frequently have questions? If so, you might be able to increase the amount of people that visit your store by starting a blog. To find out what keywords are popular in your industry, use the Google Keyword Planner. Finding questions with high search traffic is your goal. Google will begin rating your posts as you keep your blog updated and build the authority of your website. You can acquire more free traffic when you provide more unique and valuable content.

Plugins

WooCommerce provides much more than just what’s in the box. Make sure to look through the plugin marketplace for any apps that can help your store operate better. There are lots of options, both free and paid. If the thought of paying money makes you uncomfortable, think about signing up for a free trial. Paid software is often available for at least a week of trial before you buy it.

It’s really as easy as clicking a few buttons to open a new store without a plan. However, it is unlikely that you will succeed this way. Make sure you follow the tips listed above for your new store to run smoothly.

The post 8 Ecommerce Tips To Help You Grow Your Business appeared first on MBIZ Coaching Blog.

Navigation

Visitors are immediately turned off by a confusing website. Remember that many people can be hurrying, so you only have a brief window of opportunity to create a positive impression and promote your products. For this reason, it’s important to have design components that make your site simple to use. Make it simple for your visitors to navigate the page by adding menus that appear along the top and the side. Use clear labels for your store contact details and provide users with many choices for filtering and viewing products on the shop page to help them quickly find what they are looking for.

Media

You need professional images and videos that represent your business effectively when setting up an online store. Don’t rely on poorly taken photos with inappropriate compositions and lighting. Improve your store with compelling photos that highlight the products you sell. Take product pictures from different angles and place them in your online shop. Also, include a few short videos on your website. By doing this, you can demonstrate how simple to use your items or offer new details about their benefits.

Responsive design

A mobile friendly design is one of the best eCommerce website features you can have. You need your site to convert to mobile mode quickly because so many people will be using their mobile devices to visit it. This means that your website should adapt to the size of the user device screen. The last thing you want is for someone viewing your website on a smartphone to see it at the same size as it does on a laptop.

Work with a web design company to make sure your site works well on all devices. Ensure that your website is responsive, this will show how professional you are and how dedicated you are to serving your clients first.

Contact information

A user can have questions regarding an item that they are unable to find on your website. Alternatively, if you have a physical address they might prefer to go there. Your contact information should be available on your website for this reason and other reasons as well.

Link from your homepage to a contact page. Users will see the contact page straight away if it is displayed as a separate button or on your menu bar. Provide your address, phone number and email. You might choose to make a form that users can fill out as well. When customers have queries or worries this might speed up the process.

Add to cart

How does a person proceed after discovering a product they want to buy? There should be no confusion about how to add a product to a shopping cart. Make the add to cart and buy buttons visible. Make those buttons a standout element of your website. Also, let users click on their carts to see what is in them.

Keep in mind that users might also want to remove some products from their carts. By pressing a button, they should be able to accomplish this and view the updated total. In addition, make it simple for users to save their carts and come back at a later time if they have to leave your website.

Payment methods

Not all customers will want to buy your items using one particular payment option. If you provide multiple payment options, you’ll have a better chance of closing the deal. For instance, if they already have a PayPal account, they might choose to go with PayPal. However, some other people might prefer using their credit cards. Giving customers multiple options demonstrates that you are running a professional eCommerce business.

Your brand can be improved and you can generate more substantial sales with the right eCommerce website design. Put your efforts into creating a website with a solid design and simple navigation. Make your website responsive to mobile devices and provide easy access to payment methods and company contact details.

The post 6 Important Features For A Successful Ecommerce Store Design appeared first on MBIZ Coaching Blog.