You may need to get more backlinks to your product pages if they aren’t showing up in the search results. Usually, commercial keywords are targeted by product pages. While they are frequently competitive, commercial keywords might result in sales. Lots of other eCommerce businesses can be competing for the same keywords that you are using. However, by increasing the number of backlinks, you can rank higher than your competitors. Search engine optimization (SEO) is directly impacted by backlinks. You should beat your competitors and see greater ranks if you increase the number of backlinks. In this article, we’ll give you some tips on how to get backlins to your eCommerce store.
Give away free items in return for a review
By providing free products in exchange for reviews, you can increase the number of backlinks pointing to your product pages. Free product reviews will be accepted from bloggers, social media influencers, and other website owners. Simply search for blogs and websites that provide reviews about products made by other companies. After that, you may get in touch with these blogs and websites to ask if they would be willing to review a product from your online store.
Add instructional videos
To increase the quantity of backlinks pointing to your product pages, use tutorial videos. Just as the name suggests, tutorial videos are explainer style clips that explain how to properly use a specific product. If there aren’t enough backlinks on a product page, consider adding a tutorial video to it. The featured product’s utilization should be made clear in the tutorial video.
You could choose to share these videos with other website owners so they can use them too. Video tutorial isn’t like a written description, it shows a product in action by explaining how to use it. This will lead to an increase in backlinks to your product pages if you upload these videos on your product pages. Nowadays, YouTube ranks as the world’s secondnbiggest search engine. It’s likely that your YouTube tutorials will appear in Google search results when you upload them there.
Tutorial videos encourage users to spend more time on your eCommerce site in addition to driving in backlinks. Most tutorial videos run between two and five minutes. A visitor to your eCommerce store will spend an additional five minutes if they watch the entire tutorial video.
Include sharing buttons for social media on product pages
Including social media sharing buttons on your product pages is one way to increase the number of backlinks. Users may share a link for a product page if they think it’s interesting. Users can always post links by going to the social network directly and logging into their profiles. As an alternative, they can click a button for sharing on your product page.
Social media sharing buttons allow users to quickly share a page with their followers. Your product pages should have a social network sharing option that allows users to share the page on Facebook, Twitter, Pinterest, or other networks.
Start guest blogging
You can increase the number of backlinks to your product pages by guest blogging. Blog articles must be written in order to use this content marketing strategy. You’ll have to write original articles for blogs that are relevant to your niche. These guest posts are accepted by a lot of blogs. You can increase the number of backlinks to your product pages by collaborating with the appropriate blogs. Usually, blogs let you put a unique author bio at the bottom of your guest articles. You can introduce yourself and include a link to one of your product pages in this author profile.
Go over the rules before writing a guest blog article. Blogs with guest blogging programs frequently include guidelines. Some of them might only accept guest posts on subjects that have been preapproved, while others might have word count requirements. Submissions that fail to conform with the guidelines may be rejected. Only accepted submissions will get you backlinks.
Not just product pages, all your online store pages can take advantage from a good ranking in search engines through backlinks. A product page’s trustworthiness grows with the number of backlinks it has. Providing free goods in return for reviews, publishing instructional videos, including social media sharing buttons, and guest blogging are some of the most effective strategies for increasing backlinks to your eCommerce website.