If you want to start an eCommerce business, you have a lot of options. The good news is that there is one way that is preferable to the rest. One of the most popular eCommerce platforms available today is WooCommerce. According to reports, 33% of stores already operate on WooCommerce. Here are 8 tips to get your WooCommerce store off to a great start.
Mobile
It costs a lot to get a new website built. You may be tempted to concentrate just on desktop users in order to save money. This is a bad thing to do. Mobile devices represent a large portion of today’s internet traffic. Many of your clients will have a negative experience if your website isn’t optimized for mobile devices. You must have a responsive website. If your website is responsive, it will adapt its design to the screen size of your visitors. No matter what device they use to visit your store.
Photographs
It is important that you provide excellent images of your products so that customers can visualize how your products look like. You should work with a professional photographer to get this done. Hire a photographer with experience in product shots. They are skilled in producing visually appealing product photographs that attract potential buyers.
Retargeting
Not every customer you have will make a purchase on their first visit to your store. Before deciding to buy a product, the majority of consumers like to conduct product research. By including retargeting pixels on your website, you can persuade these cutomers to return to your store. Every customer who visits your store is added to a list by this tracking code. Create a retargeting campaign on your advertising platform if you’d like to reach out to previous visitors. These advertisements may bring a larger return on your investment and are less expensive.
SEO
Among the best ways to obtain traffic is Google. You can rank on the first page and receive a ton of free visitors if your SEO is done correctly. But it’s not as simple as you may think. If you want to rank, you must correctly optimize your website for search engines. This means that you must review each page of your website and optimize every piece of meta data. These include of your rich text, titles and descriptions.
Fast website
It’s possible to go crazy while creating your store. Many webmasters design slow-loading, image-heavy websites because of this purpose. If you serve a large number of mobile consumers, this is a serious issue. Their ability to access speedy internet is not guaranteed. They could have to wait far too long if they visit your website. If this occurs, you will lose out on potential clients. Make sure your website loads quickly for everyone by taking the time to run speed tests on it.
A/B testing
Setting everything up and then expecting your website to run at its best is the last thing you want to do. You always need to make improvements. The process of identifying these adjustments to raise your conversion rate is called A/B testing. You begin by making small modifications to your website one at a time. Any other design element, such as a button, text, or color can be incorporated. After making those adjustments, you may test them with analytics and heatmap applications. You can determine which version of your website performs the best once you have your data.
Blogging
Do you provide goods in a niche where customers frequently have questions? If so, you might be able to increase the amount of people that visit your store by starting a blog. To find out what keywords are popular in your industry, use the Google Keyword Planner. Finding questions with high search traffic is your goal. Google will begin rating your posts as you keep your blog updated and build the authority of your website. You can acquire more free traffic when you provide more unique and valuable content.
Plugins
WooCommerce provides much more than just what’s in the box. Make sure to look through the plugin marketplace for any apps that can help your store operate better. There are lots of options, both free and paid. If the thought of paying money makes you uncomfortable, think about signing up for a free trial. Paid software is often available for at least a week of trial before you buy it.
It’s really as easy as clicking a few buttons to open a new store without a plan. However, it is unlikely that you will succeed this way. Make sure you follow the tips listed above for your new store to run smoothly.