Your online store design has a great impact on the sales and customers interactions. Keep reading to learn about the 6 important features for an ecommerce website design.
Navigation
Visitors are immediately turned off by a confusing website. Remember that many people can be hurrying, so you only have a brief window of opportunity to create a positive impression and promote your products. For this reason, it’s important to have design components that make your site simple to use. Make it simple for your visitors to navigate the page by adding menus that appear along the top and the side. Use clear labels for your store contact details and provide users with many choices for filtering and viewing products on the shop page to help them quickly find what they are looking for.
Media
You need professional images and videos that represent your business effectively when setting up an online store. Don’t rely on poorly taken photos with inappropriate compositions and lighting. Improve your store with compelling photos that highlight the products you sell. Take product pictures from different angles and place them in your online shop. Also, include a few short videos on your website. By doing this, you can demonstrate how simple to use your items or offer new details about their benefits.
Responsive design
A mobile friendly design is one of the best eCommerce website features you can have. You need your site to convert to mobile mode quickly because so many people will be using their mobile devices to visit it. This means that your website should adapt to the size of the user device screen. The last thing you want is for someone viewing your website on a smartphone to see it at the same size as it does on a laptop.
Work with a web design company to make sure your site works well on all devices. Ensure that your website is responsive, this will show how professional you are and how dedicated you are to serving your clients first.
Contact information
A user can have questions regarding an item that they are unable to find on your website. Alternatively, if you have a physical address they might prefer to go there. Your contact information should be available on your website for this reason and other reasons as well.
Link from your homepage to a contact page. Users will see the contact page straight away if it is displayed as a separate button or on your menu bar. Provide your address, phone number and email. You might choose to make a form that users can fill out as well. When customers have queries or worries this might speed up the process.
Add to cart
How does a person proceed after discovering a product they want to buy? There should be no confusion about how to add a product to a shopping cart. Make the add to cart and buy buttons visible. Make those buttons a standout element of your website. Also, let users click on their carts to see what is in them.
Keep in mind that users might also want to remove some products from their carts. By pressing a button, they should be able to accomplish this and view the updated total. In addition, make it simple for users to save their carts and come back at a later time if they have to leave your website.
Payment methods
Not all customers will want to buy your items using one particular payment option. If you provide multiple payment options, you’ll have a better chance of closing the deal. For instance, if they already have a PayPal account, they might choose to go with PayPal. However, some other people might prefer using their credit cards. Giving customers multiple options demonstrates that you are running a professional eCommerce business.
Your brand can be improved and you can generate more substantial sales with the right eCommerce website design. Put your efforts into creating a website with a solid design and simple navigation. Make your website responsive to mobile devices and provide easy access to payment methods and company contact details.