Popular networks such as Facebook and Instagram continue to grow every single day. Marketers who fail to get a piece of the social media market share will be impacted with a decrease in customer base. These are 11 reasons why social media marketing is important for your company.
Users are spending a lot of time on social media websites: People spend at least a few minutes logging into their social media accounts everyday. Comscore estimates that social media use makes up 18% of total online time.
It promotes the profile of your brand: Social media shares your brand’s vision and message to both current and potential customers, while advertisements increase sales. It gives you the ability to speak to others about who you are, what you do, and the way you are doing it.
It tells your clients about the most recent events and product launches: Facebook updates are a faster and more convenient way to share company news online than press releases, and they can give you a lot more visibility than news items that are placed on your website.
People use many different kinds of devices to access social media sites: As more and more individuals access Facebook, Instagram, and Pinterest through smartphones and tablets, marketers have the chance to target a particular audience depending on the platforms being used.
It connects you up with other businesses and industry professionals: Using social media allows you to connect with successful people and businesses in your niche in addition to the customers you serve. This can result in collaborative projects and events that take place both online and offline.
It increases the trust of current customers: Social media enables you to maintain a relationship with your clients even in case they are not purchasing what you are selling. This allows you to get more feedback from them and better understand their needs, which in turn allows you to improve your business.
Improves your search engine rankings: It does this by creating natural backlinks for you each time someone shares one of your articles. It’s also reported that Google ranks websites based on the buzz you create on the social media platforms.
It makes it possible for you to serve customers more quickly: Consumers would rather deal with friendly staff members on Facebook for product and service associated advice than with a formal customer support system that requires communication via email.
It makes highly targeted marketing possible: Compared to Google searchers, you are more familiar with social media users, and social media platforms offer tools that let you learn more about the demographics of your audience. Compared to Google ads, Facebook ads can target a more particular user type.
The cost of social media marketing is zero: While it is true that it involves a time investment, it is perhaps the most successful free marketing strategy available. Many marketers prefer to invest more time in their marketing campaigns than more cash.
It’s the modern media: People from all over the globe spend their time on Facebook, Instagram, YouTube, and other social media platforms instead of reading magazines, watching TV, or listening to the radio. Social media platforms offer people the option to filter content they find unacceptable, while still delivering the same news as those other channels.